Third party promotional opportunities

Why ZSL?

ZSL London Zoo and ZSL Whipsnade Zoo are the purrfect choices with high brand recognition and a combined footfall of more than 1.6 million visitors every year. Our visitors are predominantly ABC1 families and live in the South East of England and beyond. The association with an international animal conservation charity and well-loved tourist attractions will not only help serve the bottom line but ultimately create awareness of your brand. So don’t be a cheeky monkey – get in touch today!

How can ZSL help?

• On-site promotional activity
• A range of products which can be used as competition prizes
• Photo opportunities for press calls
• On-pack promotions

On-Site Promotional Activity

Families visit our zoos to enjoy themselves and as such are generally much more open minded and receptive than on other more stressful occasions such as trips to shopping centres or other tourist attractions. This is an ideal time to engage them and ZSL welcomes brands on-site in all forms of experimental marketing, from pure sampling to fun and interactive activity areas. Stages or structures can be brought on-site and ZSL can locate you in a prominent position to ensure optimum visitor flow.

During the day the zoos attract families who are looking for great days out but we also run several other events throughout the year which attract different target markets. One event in particular is Zoo Nights which runs just once a year at each zoo and attracts young professionals between the ages of 25-44. We are happy for third parties to sample during this event too so please get in touch to find out more.

On-Site Branding

Depending on your budget, ZSL can help you create an integrated promotional campaign within either of the zoos. This can be done by branding just one animal enclosure or having branded posters around the zoo at several relevant animal enclosures. Branded activity tray sheets with the main café or branded day planners are also an option. ZSL is open to suggestions and will work with you to create a fun but cost-effective campaign for our visitors to enjoy.

Competition Prizes

ZSL can offer you a wide range of prizes which can be used in-conjunction with competitions in the press or other marketing mediums. These include:

• Admission tickets to either of the zoos
• Animal adoptions
• A huge range of soft toys
• VIP days

VIP days are a fantastic day out for a family of up to 5 people, all ages welcome. Families are given access to a number of different enclosures to feed, stroke or learn more about the animals. The day can be tailored, to a certain extent, to include the family’s favourite animals or animals relevant to your brand.

If you would like to offer prizes from ZSL, please contact us in advance as special charges may apply, and we may not always be able to participate in your promotion.

Photo Opportunities/Press Calls

ZSL will work with you to arrange a relevant photo call which links your brand to one of ZSL’s fantastic animals. Members of the press will enter the zoo through a private entrance and be escorted to a branded area where a photo call will take place. Opportunities can be arranged with a variety of animals.

ZSL, ZSL London Zoo or ZSL Whipsnade Zoo logos can be made available to use in conjunction with images if needed.

Cause Related On-Pack Promotions

On-pack promotions are a great option if you are looking to establish a promotion that will extend your brand’s reach and act as an incentive for sales. ZSL could offer the use of its brand to accompany on pack text stating that; ‘Company / Product Name are aiding ZSL’s vital conservation work’, or similar. ZSL is an international animal conservation charity and operates ZSL London Zoo, one of the UK’s most popular tourist attractions. This is a great way to differentiate your product from competitors and gives added value to your customers.

Would you like to know more?

For further information please contact Emma Taylor or 020 7449 6269 who will be happy to develop a bespoke package for your brand.